Bob Marley Essays (1626 words) - Roots Reggae Library,

Bob Marley Bob Marley (Robert Nesta Marley) was born on 6 February 1945 in Nine Miles in the parish of St. Ann, Jamaica. His father (Norval Sinclair Marley) was a English marine-officer and his mother (Cedella 'Ciddy' Malcom)was a native Jamaican who lived in Rhoden Hall. After Bob was born, his father left his mother. When Bob was five, his father took him to Kingston. Oneyear later Bob saw his mother again. A couple of years later Bob and his mother moved to Trench Town (West-Kingston) because his mother was looking for a job. Bob Marley loved the fast life in the big city, as well as the music of Fats Domino, Ray Charles he heard. Not much later Bob got his nickname Tuff Gong. Meanwhile Jamaican musicians were working on their own style of music. They invented ska and this music became very popular in Jamaica. At age 16 Bob wanted to record an album. Like other Jamaican kids he saw the music as an escape of the though reality. Jimmy Cliff, a local musician (only 14 years old), had already made a few (hit) singles and introduced Bob to producer Leslie Kong. Bob made his first single Judge Not in 1961, but this record and the next one One More Cup Of Coffee (1962) didn't do well. Bob left Kong after he didn't received a paycheck of Lesly Kong. In 1964 Peter (McIn)Tosh, Bunny Livingstone (alias Bunny Wailer), Junior Braithwaite, Beverley Kelso, Cherry, Constantine 'Dream Vision' Walker and Bob Marley formed the band The Wailers. Cherry and Junior left the band after a few recording sessions. By the recording of their songs they used ska musicians of Coxsone Dodd's Studio One. Bob Marley acted as the leader of the band and he wrote most of the material. The Wailers became very popular in 1965: they played full houses. On the Coxsone-label they recorded several hits: Simmer Down, It Hurts To Be Alone, Rule Them Rudie. It was 10 February 1966 when Bob Marley married Rita Anderson. The day after, Bob went to the United States to visit his mother and her new husband. During Bob's stay in the States, Beverly Kelso left The Wailers and Rita and her cousin Dream joined the band. The Wailers changed their music from ska to rocksteady. The next year (the same year Bob's first child, Cedella, was born) the band left Coxsone and set up their own record label Wail 'N Soul 'M Record, also known as Wailing Souls, Wail 'M Soul 'M. Their first single from this label was Bend Down Low/Mellow Mood. At the end of that year, that same label was put an end to. In 1968 Bob's first son, David (better known as Ziggy) was born. That same year Bob met Jonny Nash. The Wailers recorded songs for the record company JAD Records. In 1970 The Upsetters joined The Wailers: Aston 'Family Man' Barret played bass and his brother Carlton played the drums. The band set up a new label Tuff Gong and the first single on that label was Run For Cover. It went uphill with the band and their own label. They made hit after hit. In December 1971 Bob went to Chris Blackwell of Island Records and he asked Chris if the band could get a record deal. Chris gave them 8,000 pounds (in advance) to make an album. It was a revolutionary move: for the first time a reggae band had access to the best recording facilities and they were treated in much the same way as, say, a rock group. Before The Wailers signed to Island it was considered that reggae sold only singles and cheap compilation albums. This way The Wailers made the first reggae-album Catch A Fire. The band makes successful tours through the U.K. and the States. The follow-up album at Island was Burnin' and it included some of the band's older songs together with tracks like Get Up Stand Up and I Shot The Sheriff. The Wailers and Bob Marley became more popular after Eric Clapton recorded I Shot The Sheriff. His version hit number one in the U.S. Singles Chart. With the release of Natty Dread the band lined up as Bob Marley & The Wailers. In the summer of 1975 the band were touring through Europe. Among the concerts were two shows at the Lyceum Ballroom in London. These two concerts are remembered as highlights of the decade. The shows were recorded on Live and it made the charts. The, on this

Free Essays on Rembrandt Vs. Velazquez

Rembrandt and Velazquez Rembrandt and Velazquez were two influential artists in the 1600’s. They both had unique styles of artwork. They equally expressed their love for artwork over the years. Rembrandt was well known for his self-portraits, which he produced and his love for religious works. Velazquez also had a love for religious works and was well known for his portraits of royalty. The similarities and differences of the two famous artists are extraordinary. Rembrandt and Velazquez both painted distinctively. Their styles were exact, precise and unmistakable. Rembrandt was known for sketching his drawings with all his impressions. He predominately used red he also used brush and washes. His etchings were made to be extremely realistic for romantic pictures he used primarily oils. Red and yellow colors were used in military scenes. The landscapes were real and romantic. He used almost always etchings and drawings for landscapes. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied with a palette knife. Rembrandt combined pen strokes with brushwork. The early portraits showed impression of activity rather than thought. But as Rembrandt matured he realized that it was more important to focus on the inner state of his subjects rather the external details. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied wi th a palette knife. He also began to scumble areas of his works with his fingers to give them a softer more flowing look. Rembrandt used vivid colors in the beginning of his career, but in the late 1620’s he began using more delicate colors. He used cool colors such as lights blues, yellows, light greens, and olive. He generally used gray backgrounds to accent the colors he was using. The colors he picked to use were utilized to show light and shado... Free Essays on Rembrandt Vs. Velazquez Free Essays on Rembrandt Vs. Velazquez Rembrandt and Velazquez Rembrandt and Velazquez were two influential artists in the 1600’s. They both had unique styles of artwork. They equally expressed their love for artwork over the years. Rembrandt was well known for his self-portraits, which he produced and his love for religious works. Velazquez also had a love for religious works and was well known for his portraits of royalty. The similarities and differences of the two famous artists are extraordinary. Rembrandt and Velazquez both painted distinctively. Their styles were exact, precise and unmistakable. Rembrandt was known for sketching his drawings with all his impressions. He predominately used red he also used brush and washes. His etchings were made to be extremely realistic for romantic pictures he used primarily oils. Red and yellow colors were used in military scenes. The landscapes were real and romantic. He used almost always etchings and drawings for landscapes. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied with a palette knife. Rembrandt combined pen strokes with brushwork. The early portraits showed impression of activity rather than thought. But as Rembrandt matured he realized that it was more important to focus on the inner state of his subjects rather the external details. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied wi th a palette knife. He also began to scumble areas of his works with his fingers to give them a softer more flowing look. Rembrandt used vivid colors in the beginning of his career, but in the late 1620’s he began using more delicate colors. He used cool colors such as lights blues, yellows, light greens, and olive. He generally used gray backgrounds to accent the colors he was using. The colors he picked to use were utilized to show light and shado...

Summary Essay Example | Topics and Well Written Essays - 250 words - 156

Summary - Essay Example These promotional activities range from the use of fliers, direct mail, newspapers and magazines, billboards, TV, social media, strategic advertisement and the use of a website among others. The business plan has emphasized the importance of creating awareness about the existence of the restaurant if customers are expected to come to the restaurant. For this reason, strategic advertising has to be done so that the most number of potential customers can be reached at one go. This business plan has also highlighted the objectives of the new business, as well as outlined the strategy and plan of action meant to achieve each objective. The costs, measures, and ranges have also been outlined in the business plan. Finally, the timings of each marketing activity have been clearly outlined. All promotional activities from January to December, together with the specific dates that these activities will be carried out have also been given in this business plan. The commuters represent a significant portion of expected consumers as well as customers from nearby businesses. There are at present approximately 15 other businesses in this shopping area including 2 banks, NSLC, Sobeys, a pharmacy and fitness center. Statistics Canada shows that the average Canadian spends about 17% of their yearly earnings eating outside the house. Each of these local businesses represents a consistent number of employees working each day with only a few options for restaurants. There are more restaurants that require a short drive but that may be less convenient for an employee who only has an hour for lunch or wants enjoy a nice meal after work with coworkers. Convenience will play a large role in attracting customers. We will send a mail and gift card which worthies $5 plus our food menu with price for each item and telephone number to every people who lives within 2 kilometers to let them know we are in your neighborhood. Since we are close to highway, we are going to build

Macroeconomics Essay Example | Topics and Well Written Essays - 500 words - 1

Macroeconomics - Essay Example nd to alarmingly rise if the inflation rate hits 5 or 6 percent; consequently, when levels climb to double digit levels {as it did in the mid/late 1970s}, there was little surprise that Americans named inflation as the ‘public enemy number one’(Hellerstein). Recently, the U.S. has experienced low and stable rates of inflation {3.4% in 2005 and 3.2% in 2006} (Jensen); this has given rise to speculation among policy makers about achieving zero percent inflation. Yes, I recommend the central bank to aim for zero inflation. The main reason is that zero inflation is best suited to achieve what every international monetary policy strives for – maximum sustainable growth via the price stability conduit. This advice was put forward by Alan Greenspan, who had a distinguished career as Chairman of the Federal Reserve from 1987 to 2006 {he was succeeded in August 2006 by present Chairman Ben Bernanke}. Greenspan repeated this advice many times during his 18 year career under 4 U.S. Presidents, namely, â€Å"the fundamental aim of the Fed is maximum sustainable growth over time; the primary role of monetary policy in the pursuit of this goal is to foster price stability.† Economists deduced that Greenspan meant price stability will be achieved when economic growth is increased to the maximum ‘with a stable price level’ {meaning zero inflation}. Greenspan confirmed their deduction during the July 1996 FOMC meeting when he sa id a zero inflation level would no longer alter decision – making. The famous Greenspan principle â€Å"maximum sustainable economic growth is accomplished at zero inflation† was born (Rasche et al.). Price stability should always remain as the explicit key objective for Federal Reserve Monetary Policy. There are several reasons for this. Price stability encourages economic growth; it reduces interest rates, stabilizes financial markets and those economic sectors affected by interest rates; it creates an environment that permits money and the

Investigate one local firm that employs electrical or computer Essay

Investigate one local firm that employs electrical or computer engineers - Essay Example Organization structure or the functional areas determines how the various departments and the employees interact in order to achieve organization goals (Feigenbaum, E. 2012).At Super micro Computer, Inc, the structure is mainly focused on achieving leadership in its products as clearly defined by its First-to-market, quality and customer satisfaction principles. The organization ensures that it achieves leadership and excellent customer tailored solutions through cross functional groups, supplier partnerships, and continuous improvement programs such as internationally recognized standards (ISO9001 & ISO14001). Under engineering department, Computer Systems Engineers are involved in among other things: Monitoring and running tests on the products, develop software and hardware solutions to meet customer needs, trouble shoot and solve computer systems related problems, create, record and review design processes, test processes and quality benchmarks. Engineers are also involved in: Inspecting, rating, upgrading and adjusting systems. They also perform tests on systems for use in new areas and maintenance of all necessary information records on activities. In the Server Production/Test Engineers sections some of their duties include: Run testing and repair specification needs of servers in the production design, ensure quality maintenance on all application frameworks (ECO) and that any repeat work is done to meet market benchmarks. In addition, Engineers follow laid down procedures in testing and overseeing work, maintain and facilitate secure and conducive work arrangements, meet all daily and monthly set orders and assemble all accessory parts such as sockets, DVD drives and wire/cable. Beside these duties, an engineer could be called to perform system maintenance and may act as a technical resource person for infrastructure form time to time. Super micro Computer, Inc has been in operation for about eighteen

Historic State In Malaysia History Essay

Historic State In Malaysia History Essay The history of Malacca begins with the legendary tale of a Hindu prince Parameswara. He was the 14th Century Palembang prince who fled from a Javanese enemy and escaped to the island of Temasik, where he then established himself as a king. However he was than drive out of Temasik by the Siamese. With his band of followers he then continued his journey along the west coast of Malay Peninsula in search for a new refuge. He finally reached near a river called Bertam, where he witness hunting dogs being kicked by a pelanduk. Fascinated by the bravery of the pelanduk he then decided that he wants to build a city on the spot. While resting under a tree he asked his servant what was the name of the tree, after being informed that the tree was called Melaka, he finally gave that name to the city he is going to establish. All this happened in the year of 1400. Malacca is located at a very strategic point as it is located midway along the straits of Malacca that linked China to India and Near East. It was positioned as a center for maritime trade and with that the city grew rapidly. During this period Islam was introduced by the Gujarati traders from western India. Malacca was a center trade of silk and porcelain from China; textiles from Gujarat and Coromandel in India; camphor from Borneo; sandalwood from Timor; nutmeg, mace, and cloves from Moluccas; gold and pepper from Sumatra; and tin from western Malaya With the success and fame of Malacca it attracted a lot of covetous eyes. The first were Afonso de Albuquerque who was a Portuguese in 1511. Sultan Mahmud tried to counterattack the Portuguese repeatedly but failed without any success. Not until 1641 where Dutch took over Malacca after a fiery battle. The Dutch then used the city as a military base and to control the Straits of Malacca. However in 1795, when Netherlands was captures by French Revolutionary armies, Malacca was handed over to the British to avoid capture by French. In 1826, the English East India Company in Calcutta ruled the city. From 1942 to 1945 the city was under Japanese Occupation. However in 1957 Tunku Abdul Rahman restored Malacca from British when he announces the news of impeding independence. At the foot of St Pauls hill, there is a replica of the Melaka sultans palace during period of the Melaka sultanate ruling. Though it is only replica, some may believe it reassembles the real sultanate palace. The information that gathers and obtained from the Malay Annals is used for building such these historical structures. In addition, these historical structures had references to the construction and the architure of palaces of Melaka ruler, Sultan Mansur Syah, who ruled from 1456 to 1477. The palace is used for various palaces ceremonies and private chambers of sultan itself. For example are Balairong Seri, the main hall or throne room, and the Royale Bedchamber. Customs and traditions of various royal households that ruled Melaka has been demonstrate through the palace. The replica of the palace was constructed in 1984 and was officially opened for public by the Prime Minister of Malaysia on 17th July 1986 and then it became cultural museum. A unique feature about this building is wooden pegs is used in the construction of the building, so there is no nails. It also made of hardwood while the roof is made of Belian wood. At the south-western foot of Bukit China there is located a well that is believed to be the oldest existing well in Malacca. Under the orders of sultan Mansur Syah, the well was dug for his consort, the princess Hang Li Poh. However there is no single evidence about the existence of princess Hang Li Poh in Chinese imperial records. This well carries few interesting stories others than for Hang Li poh itself, the well has severally poisoned. In 1551, after Malacca was defeated by the Portuguese, the sultan of Malacca who reluctant fled to Johore, launched a counterattack by poisoning the well. Through this action, 200 Portuguese soldiers were killed. And then in 1606 once more the well was poisoned by the Dutch and lastly on 1628-1629 the Acheenese repeated it by poisoned again. The well then is protected by wall with cannons and guard post by the Dutch, after recognizing the importance of the well and avoid from sabotage again. In the heart of Malacca town there is a historical structure known as The Stadhuys, the red square. It was built by the Dutch who ruling Malacca in 1650. This big red hall was once used as an English institutional education, when Malacca was handed over to the British in the 19th century, by missionaries residing in Malacca. This is to response to a letter signed by a J.Humprey, J.W.Overee and A.W.Baumgarten. Where were once used by the British to provide free education, now the Stadhuys is now the home of a museum of history and ethnography. Traditional costumes and artefacts through the whole era or history of Malacca are been exhibits in the museum and one of Malaccas foremost museum. Jonker Street is the central boulevard of Chinatown. It is once renowned for its antique shops. However over the years it has turned to clothing and crafts outlets as well as restaurants. On Friday and Saturday nights, the street is transformed into the Jonker Walk Night Market a lively bazaar with hawker food stalls and tourist-friendly stands. Alternatively, traditional trishaws (becas) can be hired to take you on a nostalgic journey through this historical site. Jonker Street  has always held a special charm in terms of the diverse European-Asian culture and heritage at this city once known to the world as Malacca. The renowned street houses some of the countrys oldest heritage buildings dating back to the 17th century. Architecturally influenced by the Portuguese and Dutch, you will see an beautiful eclectic mix of cultures through this entire area. While Jonker Street is famous for its architecture and heritage, food is also one of the popular choices here. A good variety of l ocal food can be found along Jonker Street while most tend to source for the famous Peranakan or Nyonya food here. The  Baba Nyonya Heritage Museum  is a living museum located in Jalan Tun Tan Cheng Lock, a street adjacent to the Jonker Walk. Jalan Tun Tan Cheng Lock also known as the Millionaires Row in Melaka. Established in 1896, the  Baba Nyonya Heritage Museum  was once the family home of the Baba Chan family  known as Rumah Abu. Having been around for more than 100 years, this heritage building was built during the Dutch occupancy and later bought over by the Baba Chan family. The  Baba Nyonya Heritage Museum  illustrates the way of living of the Peranakans at the end of the 19th century, a unique blend of the east and the west. It also exhibits  an archive of beautiful traditional Baba and Nyonya costumes and a unique bridal chamber. St. Pauls Church is probably the oldest church in Malacca. It is located at the St. Pauls Hill .This church was originally a small chapel built by a Portuguese Captain called Duarto Coelho in 1521 and called Nosa Senhora Our Lady of the Hill. When the Dutch took over Malacca from the Portuguese, they changed its name to St. Pauls Church and used it for 112 years until they own church, the Christ Church was completed in 1753. Old tombstones found inside the ruins bear silent testimony to the final resting place of several Dutch and Portuguese nationals. In conclusion, Malacca is truly one of the Malaysians pride and honor for its history as well as unique lifestyles. The rich histories have embraced the culture and the people that stay in it. Although there are still a lot more of well known places such as Kota A Famosa, Francis Xavier Church and Kampung Kling Mosque in Malacca that we did not mention above, no doubt this place deserves to be listed as a UNESCO World Heritage Site. Through Malaysians heart, Malacca is always the best place to learn the history while to enjoy variety of special local foods that are only manufactured there. All in all, we must preserve and maintain the beauty of Malacca so that the generations of Malaysia can get a glimpse of what left behind by the pasts.

On The Beach At Night Alone By Walt Whitman :: essays research papers

In â€Å"On the Beach at Night Alone,† Walt Whitman develops the idea that everyone has a connection with everything else, including nature. Whitman uses a variety of writing techniques to get his point across. First, the repetition and parallel structure that his poems contain reinforce the connection between everything in nature. The usage of â€Å"All† 11 times emphasizes the inclusion of everything in the universe. The sentence structure remains the same throughout the poem, without any drastic change; however, the length of the lines in the poem vary. In addition, Whitman’s’ extravagance with his words further illustrates his idea of the Over-Soul. For example, â€Å"A vast similitude interlocks all† (4) shows his verbose nature. Whitman does not do directly to the point, but gives every little detail. Most importantly, Whitman’s’ use of catalogues stands as the most recognizable Whitman characteristic that illustrates his beliefs . These long lists that he uses set the mood of the poem. â€Å"All spheres, grown, ungrown, small, large, suns, moons, planets,† (5) shows the idea that everything is connected in nature. Similarly, â€Å"All nations, colors, barbarisms, civilizations languages.† (10) furthermore emphasize Whitman’s belief in the Over-Soul. Although Whitman uses a great deal of structural ways to stress his ideas, he also uses many other ways of delivering his ideas. First of all, Whitman portrays himself as a public spokesman of the masses. The tone of the poem is a very loud, informative tone that grabs ones attention. The emphasis placed on the word â€Å"all† adds to the characterization of Whitman as a powerful speaker. Furthermore, Whitman takes part in his own poem. Participating in his own poem, Whitman moreover illustrates the connection between everything in life. Lastly, Whitman, most of all, celebrates universal brotherhood and democracy.

7 Eleven or also known as 7-1 Essay

1.0 Introduction 7 Eleven or also known as 7-11, is part of an international chain of convenience stores. 7 Eleven is the world’s largest operator, franchisor, and licensor of convenience stores with more than 50,000 outlets. 1.1 Objective and Scope The purpose of this report is to analyze and evaluate 7 Eleven’s marketing strategies and practices to demonstrate that 7 Eleven is â€Å"marketing-oriented†. The scope of the report includes PESTEL analysis and Porter’s 5 Forces analysis to confirm its threats and chances to improve it. This report also include SWOT analysis and the 7 P’s and marketing strategies that are applied for 7 Eleven. 1.2 Background of 7 Eleven The 7-Eleven stores in Malaysia first opened in 9 October 1984 and achieved a milestone with its 1000th store opening in 2008. The store originally opens from 7 am to 11 pm and operates 7 days a weeks. The stores hold around 1,800 of products, including its own propriety brands such as Big Gulp and Slurpee. 7 Eleven introduced new complimentary products and services, differentiating the brand by allowing bill payment service, selling frozen food, ready-to-eat food and fresh food. Other services that are available in 7-Eleven include Touch N Go reload, soft pins, ink cartridge, refill and photocopying, fax, ATM and internet games’ starter packs. 2.0 Environmental Analysis Environmental analysis is a basic marketing function used to help marketers identify trends or outside forces that may impact upon the success or failure of a particular product. 7 Eleven has analyzed the environment which is its macro environment before starting out the launching of the products by making sure that the products have meets all of its expectations and respects the specifications that are needed to abide by the law. 7 Eleven does its research by observing and getting feedback forms their customers. The marketing intelligence that 7 Eleven applied are internal database by getting information of their customer’s average age, income, education and what they typically spend per visit. This allows 7 Eleven to create profiles of typical customers, characteristics they use to target other noncustomer  consumers. 2.1 Macro Environment PESTEL are used on human resource and introductory marketing courses in most studies. PESTEL are also known as Politic, Economy, Social, Technology, Environment and Legal. It has been used for quite a long time and the history is so far still unknown. PESTEL analysis is applied because it helps a company to make decisions for future which enables them to understand wider about the environment in which they operate. PESTEL analysis is also applied to take advantages to maximize the opportunities and minimize the threats to an organization by conducting strategic analysis. As can be seen on table 2.1-2, 7 Eleven have a huge amount of threats and this are and will be affecting 7 Eleven’s sales. Firstly, 7 Eleven have a large number of threats in the current situation unlike last time. The threats are high not only in new entrants but also on the substitutes that are currently existed around the world. 7 Eleven may be a booming store last time but not anymore due to a massive amount of new entrà ©e that are almost similar to 7 Eleven from products to services. In order to compete with these competitors, 7 Eleven have formulate effective strategies and marketing mix strategies. 2.3 SWOT Analysis SWOT analysis is used for identifying and determining the internal and external factors that can have an impact on the capability of a project. SWOT analysis are applied in this project is to make sure that the project or goal is worth conducting and what is the requirement to make it profitable. SWOT stands for Strength, Weakness, Opportunity and Threats. As can be seen in Table 2.3-1, 7 Eleven has been using its strength by offering a variety of goods in a low price and operates 24 hours in 7 days. So far, 7 Eleven is the only store that supply a cold drink known as Slurpee which makes a number of difference than other stores. 7 Eleven’s weakness is that not every store can provide what other stores can because some stores are smaller which makes it hard to supply. 7 Eleven are well known because of their strategic locations and these attract customers, this makes the store a higher chance of being franchise due to its popularity. However, there are a large number of competitors that provide almost the same stuff that 7 Eleven provide. This makes the products and services sold to have a wide variety of substitutes. 3.0 Marketing Strategies Marketing strategy is the base of marketing layout like market segmentation, market positioning and market targeting. Marketing segmentation is used to categorize the marketplace into divisions on which are accessible and have marketing potential, while market positioning is used to change the consumer’s perception of a brand or product connected to the idea of other competing products. Last but not least, market targeting is function to sell its products and services to, and to whom it directs its marketing efforts. 3.1 Market Segmentation 7-Eleven applied an effective market segmentation strategy by dividing its segments into four categories for example geographic and demographic strategy. These two strategies can be seen in the diagram below. 3.2 Market Targeting Market targeting strategy are applied by 7 Eleven after performing a market research like collecting information on the frequency of target customers that may come to purchase the products. In this scenario, 7-Eleven is mostly likely to target the customers from age of 30 and above as working adults and certain adults that have families will most probably come to buy convenient products for the needs of their families. In addition, women and men’s needs are fulfilled as items for both genders are available at 7-Eleven stores. Besides, 7-Eleven stores are located near residential and commercial areas, thus attracting the selected target customers to come and buy products in a quick manner. 3.3 Market Positioning 7 Eleven applies demographic- related positioning to position their products by using various demographics such as age and gender. Brands of products available 10 7-Eleven 1Product wide range 0 10 -10 Based on the diagram above, the brands and wide range of products available are at a high level indicating that ages and genders differences of customers are being covered as in their needs and wants. Product positioning objectives must be supported by the overall marketing mix. Although positioning shows the target market perception of the product, it cannot be completed with the promotional mix only. All marketing mix particles, especially the product mix, required to be continually stressed at the final positioning mission. 4.0 Marketing Mix Strategies Marketing mix strategies is a framework applied in marketing by marketers. It is an important during releasing a product or brand’s offer, and is often related with the four P’s which are price, place, promotion, and product. While in service marketing, the four Ps are further added into seven P’s which are process, physical evidence people and are used to describe the characteristics of services. 4.1 Product 7 Eleven’s product includes fresh food with hot drinks, treats, refreshments, convenient items and personal care products.7 Eleven are a recognized brand due to its ability of creating effective changes that determines the local market needs which makes it famous. 7 Eleven is able to meet a high demand in convenience retail through its facilities, everyday fresh products and good quality customer service. 7 Eleven guarantees that the products and services are in good quality. As an example, 7 Eleven provides recharge cards, chargers, batteries and handsets to help their customers to stay connected. 4.2 Price Pricing strategy is used in business to sell a certain product or services. It can be used to protect an existing market from new competitors, expand market share in a market or to penetrate to bigger market. The type of pricing strategy used by 7 Eleven is the competition pricing which defines setting a price in comparison with competitors. 7 Eleven has three main options which are to lower the price, exact price or price higher than the competitor’s products. The benefit of applying this strategy is that it will offer a price matching service which set a price limit for items available at 7 Eleven stores to maintain the price like other stores, which prevents regular customers of 7 Eleven to purchase at other stores. 4.3 Place Distribution strategy is a way to grab the product or service in any distribution mediums to the end-user in other words, how and where the consumer purchases the product or service. Strategy applied by 7 Eleven is its multi-channel distribution strategy where it covers purchases from a  store, website, telephone ordering, catalog ordering and comparison shopping sites. For example, 7 Eleven does not only provides purchasing of items in their stores but also deliver the products to homes such as confectionary items, snacks, beverages, perishable items, tobacco and mobile phone top-up . The location of 7 Eleven is commonly situated at high-traffic and easily accessible areas such as along peak roads, highway rest stops, petrol stations that are operates 24-7. This makes it simple and convenient for customers to shop. 4.4 Promotion Promotional tools are applied to differentiate the delivery of both paid and unpaid promotional methods. Each tool contributes in a unique way to connect customers and achieve communication goals. Example of tools is sales promotion, advertisement, personal selling and public relation. Promotional tools are used effectively by 7 Eleven stores as it provides good coverage of advertisement and sales promotion on their products. Under advertisement section, 7 Eleven gives clear advertisement message about their products by stating out their selected products to offer, discounted price of the item, ways to reach them and dates before the promotion ends. Message is advertised through short video playbacks on internet and online advertisement on social network as these channels and medium are the latest and effective method for advertising media today. Besides that, 7 Eleven also uses sales promotion method as their strongest platform to find customers as it can gradually increase sales. Examples of sales promotion used are promoting their products through online websites, lucky draw competitions, contests and gift cards. 4.5 People Employees in 7 Eleven stores are efficient and effective as it recruits creative and qualified salespersons that are capable in overseeing day to day operations and are willing to work diligently while fostering a good shopping environment for their customers. The employees are trained by attending four to eight weeks of training before begin to work. Interactive classroom tuition is provided to train employees and computer-based training modules to teach staffs about customer service standards. In addition, employees at 7 Eleven are taught and trained to have good communication  skills with customers to keep their good impression on 7 Eleven reputation. Apart from that, they monitor their customer’s satisfaction by requesting feedbacks and comments from their customers through social network or questionnaires given to them. 4.6 Process Process is effective as customers are retained as other services and products are expanded and indicated to them. It is used to meet the needs of different individuals by experiencing a similar service at the same time as well as balancing the demands of customers with the supply provided. The balance of demand and supply can be explained using two situations. Firstly, if the demand is high, 7 Eleven will hires more staffs and part time employees to serve the customers and to monitor the stores. Secondly, if the demand is low, the price of the products is lower than normal to keep their customers from buying from other retailers. 4.7 Physical evidence 7 Eleven is excellent as the signage around the building is strategic and is clear to grab the attention of customers. The logo design of the building is attractive and catchy enough for customers to come and shop at the stores. 7 Eleven’s website is well maintained and is updated regularly to inform their customers about 7 Eleven’s latest offers of the products. Uniforms of the employees are neatly worn to show good image of their brand, 7 Eleven. The interior designs of the stores are in good condition and the air-conditioning is working perfectly at all time. The facilities provided such as vending machines are in good state. 5.0 Conclusion 7 Eleven has applied appropriate marketing strategies and marketing mix strategies by utilizing its opportunities and strengths such as operating 24 hours a day, 7 times a week to serve their customers and promote products and services through various social media. In addition, multi-channel distribution strategy is strongly applied to support their product sales in various kinds of mediums. Threat and weaknesses are reduced as suitable marketing strategies and mix strategies are used to counter it. Besides that, online ordering is available in 7-Eleven stores to help customers to purchase products in an easier manner. 5.1 Recommendations for improvement  of marketing strategies and marketing mix strategies 7 Eleven can be improved by upgrading their stores as 7 Eleven in Malaysia are usually small and doesn’t have most of products and services that are available in other country like Japan and Singapore. They should also advertise their Slurpee more often as most kids nowadays do not realize that such product existed, this means that by increasing their advertising method, they are able to attract more customers.

Discussing Friendship Lesson for English Learners

Discussing Friendship Lesson for English Learners Friendship is central to everyones life. Ive found over the years that students are always happy to speak about their friends. An added bonus is that speaking about friends requires students to speak in the third person - always useful practice for the dreaded s in the present simple. Discussing work or conversations about love can be fruitful, but if there are problems at work or at home, students might not want to discuss these popular topics. Friendship, on the other hand, always provides good stories. Use these quotes about friendship to help students explore their notions, preconceived ideas, expectations, etc. about their own friendships, as well as discuss what true friendship really means. As quotations generally provide insight into the topic, ask students to use the questions to help guide them through a discussion of each quotation. Aim: Improving conversational skills related to friendshipActivity: Exploration of the meaning of quotes related to friendshipLevel: Intermediate to advanced Outline Take a quick classroom survey rating their workplace asking students for a definition of friendship.Compare and contrast traditional views of friendship with the current trend of liking and friending on social networks.Read one of the quotes on work. Discuss as a class using the questions provided in the handout.Have students get into small groups of three to four students.Ask students to use the questions to discuss the quotes and how they relate to their own friendships.As a class, ask students if there were any comments/views that surprised them and why.As a class, clarify the characteristics of a good friend. Write a list on the board separating acquaintance and friend. What are the differences between the two?As a follow-up exercise, ask each student to write a short cause and effect essay based on their favorite quote about friendship. Students should include the reasons why they believe the quote is true and what effects following the advice should have. Questions Evaluate each quote below using these questions. Does the quote define friendship? How?Does the quote seem to suggest the differences between a true friend and someone who is not?Does the quote provide a key to success in friendships? If yes, what seems to be the key?Does the quote caution you about something concerning friendship?Is the quote humorous? If yes, whats the point of the joke?Which quote seems the closest to your own definition of friendship?Which quote do you disagree with? Why? Quotes â€Å"Dont walk behind me; I may not lead. Dont walk in front of me; I may not follow. Just walk beside me and be my friend.† ― Albert Camusâ€Å"Its the friends you can call up at 4 a.m. that matter.†Ã‚  Ã¢â‚¬â€¢ Marlene Dietrichâ€Å"The capacity for friendship is Gods way of apologizing for our families.†Ã‚  Ã¢â‚¬â€¢ Jay McInerney, The Last of the Savagesâ€Å"The worst part of success is trying to find someone who is happy for you.†Ã‚  Ã¢â‚¬â€¢ Bette Midlerâ€Å"Anybody can sympathize with the sufferings of a friend, but it requires a very fine nature to sympathize with a friends success.†Ã‚  Ã¢â‚¬â€¢ Oscar Wildeâ€Å"Wishing to be friends is quick work, but friendship is a slow ripening fruit.†Ã‚  Ã¢â‚¬â€¢ Aristotleâ€Å"A friend may be waiting behind a strangers face.†Ã‚  Ã¢â‚¬â€¢ Maya Angelou, Letter to My Daughterâ€Å"Friendship is delicate as a glass, once broken it can be fixed but there will always be cracks†Ã ‚  Ã¢â‚¬â€¢ Waqar Ahmedâ€Å"Friendship is always a sweet responsibility, never an opportunity.†Ã‚  Ã¢â‚¬â€¢ Kahlil Gibran, The Collected Worksâ€Å"The antidote for fifty enemies is one friend.†Ã‚  Ã¢â‚¬â€¢ Aristotle

Aquarius Advertising Agency Essay Example

Aquarius Advertising Agency Essay Example Aquarius Advertising Agency Essay Aquarius Advertising Agency Essay Structural Design for Organizations The consultants also believed that the proposed structure could be expanded to accommodate non-grocery lines and gourmet units if these were included in Cos future plans. Within each store, a new department manager could be added for pharmacy;, gourmet/specialty items, or other major departments. The district team could be expanded to include specialists in these lines, as well as an information technology coordinator to act as liaison for stores in the district. EXHIBIT 2. 23 Aquarius Advertising Agency Organization Chart Board of Directors President Aquarius Advertising Agency The Aquarius Advertising Agency is a medium-sized firm that offered two basic services or IRS clients: customized plans for the content of an advertising campaign (for example, slogans and layouts) and complete plans for media (such as radio, TV, newspapers, billboards, and Internet). Additional services included a id in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organ sized in a traditional manner. The organization chart is shown in Exhibit 2. . Each department included similar functions. Each client account was coordinated by an account executive who acted as a liaison between the client and the various specialists on the professional staff of the operations and marketing divisions. The number of direct communications and contacts between clients and Aquarius specialists, clients and account executives, and Aquarius special lists and account executives is indicated in Exhibit 2. 24. These econometric data were gathered by a consultant who conducted a study of the patterns of formal and informal communication. Each intersecting cell of Aquarius personnel and the clients contains an index of the direct contacts between them. Although an account executive was designated to be the liaison between the client and specialists with in the agency, communications free nearly occurred directly between clients and specialists and bypassed the account executive. These direct contacts involved a wide range of interactions, such as meetings, telephone calls, e-mail messages, and so on. A large number of direct communications occurred between agency specialists and their counterparts n the client organization. For example, an art specialist working as one member of a team on a particular client account would often be contacted directly by the clients in-house art specialist, and agency research personnel had direct communication with research personnel of the client firm. Also, some of the unstructured contacts often led to more formal meetings with clients in which agency personnel made presentations, interpreted and defended agency policy, and committed the agency to certain courses of action. Both hierarchical and professional systems operated thin the departments of the operations and marketing divisions.

Case Study Assignment.....Metals in the Environment, my topic is lead

Assignment.....Metals in the Environment, my topic is lead - Case Study Example d in the 1960’s concluded that the amount of lead introduced into the environment via human means was 100 times more than that the amount added naturally (Wright A. & Welbourn, 2002). This research proved that lead contamination was one of the hazards brought by industrialization. The form of lead that is most responsible for lead transmission is tetraethyl lead. Tetraethyl lead is a lead derivative that is used as an additive in gasoline. Other sources of inorganic lead are lead containing sweeteners, lead salts in paints and anticorrosion coats, in batteries, in protective glass that are used against radioactive substances and in insecticide. Lead is also used in water distribution networks and is also used in containers that hold food and drinks. The usage of lead in these sensitive areas can cause mobilization of lead if the liquid medium is soft, acidic or poorly buffered. This translates into lead contamination in drinking water and food and drink vessels. As mentioned afore, paints and anticorrosive agents contain high concentrations of lead. As anticorrosive coats or paints wear off they mobilize particles of lead dust into the air. Lead dust is a direct means of contact with lead particles, and it can also settle in soils or aquatic mediums. Most for ms of lead are insoluble. This means that even though practice of using lead derivative compounds in products has ceased, lead and its derivatives are still in the environment. The dispersal of lead is through three major mediums; the atmosphere, the water and the soil. The dispersal of inorganic lead through the atmosphere is dependent on the particle size of lead. Lead particles having larger size, greater than 2Â µm in diameter; tend to fall close to their source of origin. They continue to contaminate and pollute the water and soil around the source. Particles which are smaller in size, less than 2Â µm in diameter; are capable of travelling larger distances. Transference through atmosphere not only

European and Native American Culture Essay Example | Topics and Well Written Essays - 500 words

European and Native American Culture - Essay Example However, but all this kindness from the settlers also came with negativity to the locals natives as the trade of blankets was not that welcoming as it was a means for the early settlers to spread smallpox to the natives. The natives’ immune systems were poor as compared to the settles this made them weak and easy to conquer after being poisoned. Also, lead to war, slavery, and territorial dispute. The relationship was uneasy the two cultures differed in language, customs, lifestyles; the Europeans viewed the Natives Americans as uncivilized, ignorant heathens, uncouth, unsophisticated, dirty, and unethical. Concerns came from missionaries with the introduction or religion in America; this not only affected their social status but also their culture and values2. The hardship encountered by early settlers started in their voyage, they had less food, diseases were uncontrollable few children survived the trip. Scurvy seasickness, dysentery, fever, and other diseases killed them before they arrived. Winter in north America was much more colder as compared to Europe winter this was a challenge to the early settlers a good example is ,â€Å"The first English Colony on Roanoke Island what is now North Carolina, "the Lost Colony." The entire original colony disappeared.† Due to weather hardship diseases such as Malaria, dysentery, yellow fever, small pox was a common feature. Colonies experienced sickness, starvation, and conflicts with the Native American cultures, such colony was Jamestown which undergone a major blow of hunger and diseases stricken early settlers3. Religion has contributed a lot to the history of America. At Cape Henry, in Virginia the first Episcopal Church was established in April 1607. Then followed by a parish in Jamestown, Virginia, in July 1620 a separate group from English emigrants docked in North