Hawthornes Young Goodman Brown †Poverty in the Tale and...

â€Å"Young Goodman Brown† – the Poverty in the Tale and in the Life of the Author Henry Seidel Canby in â€Å"A Skeptic Incompatible with His Time and His Past† mentions of Hawthorne that â€Å"human failures and their causes were more interesting to him than prophecies of success, one might truly say than success itself. †¦He was not, I think, really interested in escape, except in moods of financial discouragement. . . . (57). Nathaniel Hawthorne’s â€Å"Young Goodman Brown† embodies traits of the modest lifestyle which the author had to subject himself to because of inadequate finances through most of his life. In addition to the monetary impoverishment there was an additional artistic impoverishment which sorely restricted the materials†¦show more content†¦Henry James in his biography Hawthorne from 1879 testifies in eloquent fashion to the state of Hawthorne’s finances: It strikes the observer of to-day that Hawthorne showed great courage in entering a field in which the honours and emoluments were so scanty as the profits of authorship must have been at that time. . . Hawthorne never, I believe, made large sums of money by his writings, and the early profits of these charming sketches could not have been considerable; for many of them, indeed, as they appeared in journals and magazines, he had never been paid at all. . . .(chap. 2) Grandfather’s Chair (1841), a children’s book of New England history through the Revolutionary War, sold a million copies, but Hawthorne received only a hundred dollars - for the mansucript he wrote. Again he needed to supplement his writing income. In 1846, President Polk signed Hawthorne’s appointment to the customhouse at Salem with a salary of $1200 a year (Swisher 21). Two years later Hawthorne lost his job at the customhouse. While he was still angry about losing his political appointment and worried about supporting a wife and two children, his mother became desperately ill. James quotes Hawthorne himself as giving testimony to his personal financial situation - attached to the preface in 1851 to the second edition of Twice-Told Tales: He had no incitement to literary effortShow MoreRelated Hawthornes Young Goodman Brown – Poverty in the Tale and Author’s Life1650 Words   |  7 Pagesâ€Å"Young Goodman Brown† – Poverty in the Tale and Author’s Life  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Roy Harvey Pearce in â€Å"Twice-Told Tales: A Blend of Stories† makes reference to the widely-known poverty of the aspiring writer,Nathaniel Hawthorne: â€Å"True enough, Hawthorne planned more than once to write groups of tales and sketches somehow linked into a whole; but he could not get a publisher for them. When he did get a publisher in 1837, it had to be through the help of the hack-editor, Samuel Goodrich. . . .† (107)Read MoreAnalysis Of Nathaniel Hawthorne s The Great Gatsby 1416 Words   |  6 PagesMassachusetts, the Dark Romanticism author lived with some injuries, such as the death of his father. Yet, the wealth of his uncles helped him follow the dreams of becoming a writer. Hawthorne originally had no â€Å"w† in his name, yet he wanted to separate himself with the connection of one of his ancestors, John Hathorne, who was accused of using witchcraft. Edgar Allan Poe, born in the year 1809, in Boston, Massachusetts, was also a writ er in Dark Romanticism. An orphan at a young age, Poe was going throughRead More Poverty Within and Without Young Goodman Brown1420 Words   |  6 PagesPoverty Within and Without â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   How many readers have considered that the utter simplicity within the Nathaniel Hawthorne short story, â€Å"Young Goodman Brown,† might be an expression or reflection of the utter poverty within the life of Hawthorne? It is the purpose of this essay to clarify this issue.    Hawthorne’s impoverishment probably begain with the untimely death of his father, and continuedfor most of his llife. Gloria C. Erlich in â€Å"The Divided ArtistRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesï » ¿TEXT INTERPRETATION AND ANALYSIS The purpose of Text Interpretation and Analysis is a literary and linguistic commentary in which the reader explains what the text reveals under close examination. Any literary work is unique. It is created by the author in accordance with his vision and is permeated with his idea of the world. The reader’s interpretation is also highly individual and depends to a great extent on his knowledge and personal experience. That’s why one cannot lay down a fixed â€Å"model†

My First Day Of My Internship Essay - 2368 Words

I walked into a 7th grade science classroom on the first day of my internship; it was the first time I was in a kindergarten through twelfth grade (K-12) public school classroom since 2003. I choose this school myself, in an affluent area of my home county of Forsyth, instead of being most likely placed in an â€Å"inner-city† working-class Greensboro school, as I felt this would be the easiest way to ease myself back into the K-12 mindset. This particular middle school feeds into the two highest achieving high schools in the Winston-Salem/Forsyth County School District, so I expected to see the best of what the district had to offer; I anticipated an affluent-professional school. I paused and looked around, and briefly thought that I was in the wrong classroom. I was in a science class, but I couldn’t tell I was until I examined the posters of cells and anatomy illustrations on the walls. I expected to experience something similar to what I saw almost 20 years ag o, when I was in middle school in Florida. I was wrong; they weren’t in a â€Å"lab† as I had expected. There were no microscopes, sterile hoods, or sinks with gas and oxygen outputs. There weren’t goggles, aprons or lab coats, or gloves, cultures growing in petri dishes†¦ not even a plant or class pet. It was basically a regular, bare classroom. I explained my middle school science experience to the supervising teacher and asked why it was so different and lacking here – her answer†¦ money, specifically the lack ofShow MoreRelatedMy First Day Of My Internship960 Words   |  4 PagesFor the first day of my internship, I participated to an orientation with the ODOT administration, and the human resources representatives. It was an information session regarding the safety rules and discipline. In the afternoon, I participated in a tour of the department and was introduced to various personnel. The second day of my internship, I was involved in a safety training, and some outdoor activities, such as flagging on the road side and backing up ODOT’s trucks. In the afternoon, I metRead MoreMy First Day During My Internship Essay2303 Words   |  10 Pageshave met (a beginning understanding of the problem), disguising any identifying information- On my first day in my internship I was assigned with most of the Spanish-speaking residents since I was the only one that speaks Spanish. This was very convenient for my supervisor because I would be able to interact with those residents who are lonely due to the language barrier. After meeting with all of my assigned residents, there is one resident in particular that stood out to me. I was told that MrRead MoreMy First Day Of Internship With The Neurology Department846 Words   |  4 Pageswas nothing like any other department I had ever worked on. It was not always busy and loud like the ER, or soothing yet cheerful like pediatric. It always felt gloomy with its dimly lit hallways and beige colored walls. I met Mr. Peter on my first day of internship with the neurology department. As an intern, I was in charge of feeding patients breakfast and lunch among many other responsibilities. Unlike many other patients who were not able to chew or swallow their meal properly, Mr. Peter w as differentRead MoreMy First Day Of The Internship I Was Changed The Standards Of Procedures Enforced At Pdgx1257 Words   |  6 PagesJournal 1 The first day of the internship I was introduced to the Standards of Procedures enforced at PDGX. The entire day was devoted to the global SOP training which involved reading, presentations by respective staff and quizzes. I am now HIPPA Certified! I also attended other â€Å"scientist† specific sessions and got to know the people who were hired in the month of January. Overall, this day was devoted to documentation. Journal 2 The second session of this internship introduced me to the conceptRead MoreDamascus Outreach Association For Damascus852 Words   |  4 PagesInformation This report of my internship is divided into five sections. The first section provides an introduction to the Damascus Outreach Association that gave me the opportunity to do my internship. The second section looks at the practices, duties, and tasks of my internship that I was assigned to do at Damascus. The third section provides an evaluation and reflection of the experiences and knowledge that I gained at Damascus in the course of my internship. The fourth section provides recommendationsRead MoreMy Experience As An Intern For The Semester Of Fall1351 Words   |  6 PagesIntroduction In this report I will discuss my experience as an intern for the semester of fall, 2015. For the past few months I have partaken in a residential construction internship building custom homes and renovations through a non-profit organization for veterans and the elderly. Internship Orientation and Preparation My internship began on August 17th. Throughout the first 2 weeks there was another intern at the company. Throughout those two weeks the other intern mentored me and gave me adviceRead MoreInternship At Metropolitan State University Of Denver1521 Words   |  7 Pagessuch as clinicals, externships, internships, hands-on experience, and so forth, but these terms basically mean the same thing (Makely, 2013). Enrolled as a Health Care Management student at Metropolitan State University of Denver, one of the requirements is to complete a 150 hour internship that is related to health care management. The internship is an opportunity to apply knowledge and skills that I have acquired during the classroom and the online portion of my training, in an actual health careRead MoreMy Experience With My Hospital Internship937 Words   |  4 PagesMy hospital internship has significantly affected my growth as a person because it opened my eyes to what the medical field truly is. When I started my internship at Staten Island University Hospital I was sixteen years old. I didn’t really know what I wanted to do I life. I knew that I wanted to be someone who could help others. The first day of my internship I was really scarred I didn’t know what tasks I would be assigned but that didn’t stop me from being excited. When I arrived at the hospitalRead MoreCriminal Justice Internship At The Yale Child Abuse Programs1640 Words   |  7 PagesValentino). I completed my criminal justice internship at the Yale Child Abuse Programs Department of Pediatrics, in New Haven Connecticut. My internship with the Child Abuse Programs was such an eye opening experience. I not only got to learn about my field of study, but this internship has also aloud me to discover a lot about myself as a person as well. When I walked into the Yale building on my first day as an intern, I did not know what to expect, and I certainly had no idea that my time there wouldRead MoreProject Management Class, Effective Communication1280 Words   |  6 PagesBefore Construction Science students embark on their semester long internship, they are required to complete lower-level courses. This internship has applied to real-world situations the lessons we had learned in class. In my Estimating I and my Estimating II class we learned how to measure materials and price them. This was a skill that was applied all throughout my internship as mentioned in the past slides. Per my Project Management class, effective communication was taught. Since I am bilingual

Agriculture in Brazil Perils, Trials, and Economic Crisis Free Essays

This paper examined the historical and political rule of agricultural policy formulation in Brazil from 1964 to 1992. The article also centered on how trade, credit, and support-price policy evolved in response to economic crisis and democratization in the 1980s. The economic crisis caused the agricultural policy of Brazil to be redesigned with the change in political regime and with the institutions of interest-group representation that significantly influenced the direction of policy reform programs and assessments. We will write a custom essay sample on Agriculture in Brazil: Perils, Trials, and Economic Crisis or any similar topic only for you Order Now The return to a democratic regime of this nation permitted the local legislatures and the judiciary to take part in more significant agricultural policy rules. Simultaneously, the republic led to the questioning of other institutions and there was an emergence of more participatory organizations in the agricultural sector. These changes have caused policy making to become increasingly subject to explicit rules, which should lead to more predictable policies and a long-term reduction in discrimination against Brazilian agriculture (Helfand 1999). Brazil promoted agriculture and greatly achieved a rapid expansion in this sector, but its record on poverty was disappointing (Helfand 2001). One reason was that biases within the agricultural sector, notably in taxation and subsidized credit, favor large farmers and work to the disadvantage of labor. These biases interact with the highly inequitable initial land distribution to reduce the gains to the poor from growth. Brazil vividly demonstrates that promoting agriculture is not enough. Policies within the sector also matter. Brazil’s income tax greatly favors agriculture in relation to other sectors, but only the rich can reap the benefits. Through special provisions in the income tax code, corporations can exclude up to 80 percent of agricultural profits from their taxable income, and individuals can include 90 percent. Fixed investments can be fully depreciated in the first year and can even be depreciated two to six times over. This, together with high inflation, encourages corporations and the rich to over invest in land. The result has been the accumulation of large Agriculture in Brazil: Perils, Trials, and Economic Crisis Page 2 landholdings and increases in land prices that exceed growth in land productivity. The poor do not benefit from the tax breaks, since they pay no income tax, and they cannot afford to buy land. Many move to frontier areas in search of unclaimed land. A progressive land tax could offset the bias in the income tax. Brazil tried this but failed because of widespread evasion and many exceptions. One such exception, intended to encourage land use, reduces the tax by up to 90 percent if owners use the land to graze cattle. This promotes the conversion of forestland to uneconomic livestock ranching, reduces the demand for labor, and has harmful environment consequences (Grahan 1987). Agricultural credit has been exceptionally distorted in Brazil. Until recently, real interest rates on official credit were negative, and real interest rates on loans for agriculture were lower than in the nonagricultural sector (Grahan 1987). The difference in credit terms between sectors has been capitalized in the price of land. Although subsidies raise profits in agriculture, they have mainly benefited large farmers and have encouraged excessive mechanization, again reducing the demand for unskilled labor. Poor people who lack land titles have not benefited from credit subsidies. Agricultural policies in Brazil have reduced labor demand and have made it almost impossible for a poor person to buy land and become a farmer. Opportunities for unskilled workers to acquire skills by becoming long-term workers have been substantially reduced by subsidized mechanization (Helfand 1999). The years from 1947 to 1963 were generally called the import substitution period. The primary agricultural goal in the first period was to produce an adequate supply of reasonably priced food for urban wage earners. A secondary goal was to generate foreign exchange to finance the importation of industrial raw materials and capital goods. Agriculture was not considered a vital growth sector, but rather a reservoir for surplus labor not absorbed by rapid Agriculture in Brazil: Perils, Trials, and Economic Crisis Page 3 industrialization. From 1961 to 1963, food shortages, high food prices, and near hyper-inflation forced the government to give more attention to the agricultural sector. The inability to cope with these problems and concern over leftist politics resulted in the military-led revolution of 1964. The second period (1964 to present) is a phase of economic growth characterized by export expansion and diversification. The military governments after 164 advocated a completely different role for the agricultural sector. The relative backwardness of the sector was acknowledged, but the causes and cures were perceived quite differently. Farmers were believed to be responsive to prices and the distortions and disincentives created in the earlier period were gradually removed. New government investments and incentives emphasized modernization of agriculture (Truran 1977). Large quantities of subsidized credit were tied to the purchase of â€Å"modern† inputs such as improved seed, fertilizers, chemicals, and machinery (Grahan 1987). These inputs were made more easily available by exchange rate controls, overvalued exchange rates, tax exemptions, and direct government distribution. Low interest loans for operating costs and investment expenditure encouraged farmers to produce certain crops and livestock. Investments to improve marketing and transportation facilities were made, in part, to benefit the agricultural sector. Agricultural research and extension received more attention as the development and adaptation of technology became important in the face of stagnant yields (Truran 1977). Agricultural development in Brazil throughout its history has also been associated with the extension of its land frontier. After 1950, this process has been supplemented by some infrastructure development, undertaken by large farmers and private companies, who Agriculture in Brazil: Perils, Trials, and Economic Crisis Page 4 were heavily subsidized through negative interest rates, especially in the 1970s (Grahan 1987). How to cite Agriculture in Brazil: Perils, Trials, and Economic Crisis, Papers

Financial Decision Making For Creative Projects and Events

Question: Discuss about theFinancial Decision Making For Creative Projects and Events. Answer: SWOT Analysis of WDP The major strength area of the company included that it dealt with creativity, flexibility and provided the tailored solutions to the clients as and when they needed. They make economical use of the discarded and existing buildings to provide logistic solutions to the clients. Thus they make good use of the available resources and are often known as the warehouses with brains. It puts its focus on sustainable development and economical use. It makes sure that it is investing in highly economical sites depending on the demand of the client and has built its own data store[1]. It provides end to end services to the clients that focus on fast delivery, end to end customer support, giving feedbacks as and when required, tailoring the resources to suit the demand of the client and all of these must be backed by fair amount of research and evaluation. The major weakness of the company includes that there was a lack of a strong financial base for the company and that affected it growth prospects and also affected the overall rate of investments that the company received from proficient investors and clients. To solve the same the company was looking towards launching the SEO prospects that will help them in solving the issues in their financial prospects and help them attract better finances that will support their overall growth and development[2]. The new SEO prospects that the company was considering will bring a change in the present financial system of the company and will also help in improving the stand of the investors of the company. Thus this will improve the position of the company and open new avenues for the company. The company also has other opportunities like improvement in the customer standing, better services to be provided. Changes in the government policies and trade practices will open new avenues for the company. The few threat elements that the company is facing are competition from the other real estate companies that are also operating in the same line of business. The company will also face issue if there are changes in the overall trade practices[3]. Also the present uncertainties in the financial markets and the presence of the Brexit may add up to the tension and effect the overall position of the company. Given the present financial structure of the company, if the SEO prospects work accordingly, then issuing the new shares will be beneficial for the company, but the company needs to keep in mind that the existing shareholders of the company exercise their priority rights accordingly and that will then make the price of the new shares equivalent to the existing prices and that will attract new investors. The company must also keep in mind that it is earning effective amount of revenue so that new investors can be paid decent amount of dividend. The trade policies and the government regulations and the state of the financial structure must be considered before issuing new shares[4]. If all the factors are favorable then that will help the company in improving their capital base if new shares are issued accordingly. The company management came up with an unique idea for solving its present deficiency in the financial structure, the SEO proposal was a unique solution in which the company was offering 2369560 shares, as per which they were creating one extra share for every eight share that was outstanding on part of the company. On the SEO offer price that will be determined only institutional investors will be allowed to participate and that will be known as accelerated book building. But the final allocation of these shares will be subject to the priority allocation that will be done to the existing shareholders. The main advantage of these proposals for the company will be that there is a very fast execution and that is better than the traditional right issue of shares. It will help to restrict the exposure of the firm to fluctuating market conditions, and is also cheap in respect of the cost incurred and the total time required for the process is also very less. There is no need to engage in hard assignments and that will help the company in saving the overall cost and also reduce the risk elements[5]. These are the advantageous of the proposed strategy of the company. The cons that are attached with the new proposal is that it is restricted to the rights exercised by the existing shareholders and there were many issues in finalizing the proposed system for the company. The overall financials of the company were at stake and the company needed to look for the present market conditions in order to make the issue of the new shares public[6]. The main disadvantage in relation to the traditional system is that the risk element is very high for the company and if unsuccessful it might affect the overall position of the existing shareholders of the company. The main reasons for this proposal were that the company wanted a change in its existing policy of dividend distribution and also wanted to improve its stand in respect of the same. The CEO must recommend the new strategy to the board because the pros outweigh the cons and if the proposal is successful it will be beneficial for the company in many ways and thus taking such small amount of risk at some place will not hamper the company much[7]. And also it can be seen that there is a stagnancy in the present position of the company and it is important that changes must be there to make sure that the company is growing in the times to come. Valution of the share price of the company using the multiple valuation model. The basic formula that can be applied in the use of various multiples like p.e ratio, book value ratio. Because of lack of information all ratios cannot be used. The only formula that can be applied is Book value per share 41.94 Earning per share is 7.85 Total EBDITA is 119,531,000 Therefore total number of shares- 119531000/41.94 = 2850048 Total value will be 2850048*7.85 = 2237284 The valuation of the shares using the dividend discount model Profit for this year = 2016 = 71384*4/3 = 95178.67 Dividend to be paid = 95178.67*0.80 = 76142.93 Earning left = 95178.67-76142.93 = 19035.73 Growth rate is 25 percent = 19035.73*1.25 = 23794.67 Discounting rate is 10 percent, therefore value of the shares will be 23794.67/0.10 = 237946.7 Note : All the above figures that have been calculated as per the models are in thousand euro multiples. The value of the shares at the time of SEO was 1.62 billion euros, which is less then the value that is calculated as per the above valuation models. Thus the stock is undervalued. References Alexander, F. (2016). The Changing Face of Accountability. The Journal of Higher Education, 71(4), 411-431. Bromwich, M., Scapens, R. (2016). Management Accounting Research: 25 years on. Management Accounting Research, 31, 1-9. Drew, J. (2017). IASB proposes changes around accounting policies and estimates. Journal Of Accountancy. Elimam, H. (2017). The Role of Small Businesses (Small Scale Economic Projects) in Alleviating the Acuity of Unemployment. International Business Research, 10(3). Laursen, G., Thorlund, J. (2016). Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Second ed.). CANADA: Wiley Publisher. Mayntz, R. (2017). Networked Governance. Springer. Visinescu, L., Jones, M., Sidorova, A. (2017). Improving Decision Quality: The Role of Business Intelligence. Journal of Computer Information Systems, 57(1), 58-66.

Financial Decision Making For Creative Projects and Events

Question: Discuss about theFinancial Decision Making For Creative Projects and Events. Answer: SWOT Analysis of WDP The major strength area of the company included that it dealt with creativity, flexibility and provided the tailored solutions to the clients as and when they needed. They make economical use of the discarded and existing buildings to provide logistic solutions to the clients. Thus they make good use of the available resources and are often known as the warehouses with brains. It puts its focus on sustainable development and economical use. It makes sure that it is investing in highly economical sites depending on the demand of the client and has built its own data store[1]. It provides end to end services to the clients that focus on fast delivery, end to end customer support, giving feedbacks as and when required, tailoring the resources to suit the demand of the client and all of these must be backed by fair amount of research and evaluation. The major weakness of the company includes that there was a lack of a strong financial base for the company and that affected it growth prospects and also affected the overall rate of investments that the company received from proficient investors and clients. To solve the same the company was looking towards launching the SEO prospects that will help them in solving the issues in their financial prospects and help them attract better finances that will support their overall growth and development[2]. The new SEO prospects that the company was considering will bring a change in the present financial system of the company and will also help in improving the stand of the investors of the company. Thus this will improve the position of the company and open new avenues for the company. The company also has other opportunities like improvement in the customer standing, better services to be provided. Changes in the government policies and trade practices will open new avenues for the company. The few threat elements that the company is facing are competition from the other real estate companies that are also operating in the same line of business. The company will also face issue if there are changes in the overall trade practices[3]. Also the present uncertainties in the financial markets and the presence of the Brexit may add up to the tension and effect the overall position of the company. Given the present financial structure of the company, if the SEO prospects work accordingly, then issuing the new shares will be beneficial for the company, but the company needs to keep in mind that the existing shareholders of the company exercise their priority rights accordingly and that will then make the price of the new shares equivalent to the existing prices and that will attract new investors. The company must also keep in mind that it is earning effective amount of revenue so that new investors can be paid decent amount of dividend. The trade policies and the government regulations and the state of the financial structure must be considered before issuing new shares[4]. If all the factors are favorable then that will help the company in improving their capital base if new shares are issued accordingly. The company management came up with an unique idea for solving its present deficiency in the financial structure, the SEO proposal was a unique solution in which the company was offering 2369560 shares, as per which they were creating one extra share for every eight share that was outstanding on part of the company. On the SEO offer price that will be determined only institutional investors will be allowed to participate and that will be known as accelerated book building. But the final allocation of these shares will be subject to the priority allocation that will be done to the existing shareholders. The main advantage of these proposals for the company will be that there is a very fast execution and that is better than the traditional right issue of shares. It will help to restrict the exposure of the firm to fluctuating market conditions, and is also cheap in respect of the cost incurred and the total time required for the process is also very less. There is no need to engage in hard assignments and that will help the company in saving the overall cost and also reduce the risk elements[5]. These are the advantageous of the proposed strategy of the company. The cons that are attached with the new proposal is that it is restricted to the rights exercised by the existing shareholders and there were many issues in finalizing the proposed system for the company. The overall financials of the company were at stake and the company needed to look for the present market conditions in order to make the issue of the new shares public[6]. The main disadvantage in relation to the traditional system is that the risk element is very high for the company and if unsuccessful it might affect the overall position of the existing shareholders of the company. The main reasons for this proposal were that the company wanted a change in its existing policy of dividend distribution and also wanted to improve its stand in respect of the same. The CEO must recommend the new strategy to the board because the pros outweigh the cons and if the proposal is successful it will be beneficial for the company in many ways and thus taking such small amount of risk at some place will not hamper the company much[7]. And also it can be seen that there is a stagnancy in the present position of the company and it is important that changes must be there to make sure that the company is growing in the times to come. Valution of the share price of the company using the multiple valuation model. The basic formula that can be applied in the use of various multiples like p.e ratio, book value ratio. Because of lack of information all ratios cannot be used. The only formula that can be applied is Book value per share 41.94 Earning per share is 7.85 Total EBDITA is 119,531,000 Therefore total number of shares- 119531000/41.94 = 2850048 Total value will be 2850048*7.85 = 2237284 The valuation of the shares using the dividend discount model Profit for this year = 2016 = 71384*4/3 = 95178.67 Dividend to be paid = 95178.67*0.80 = 76142.93 Earning left = 95178.67-76142.93 = 19035.73 Growth rate is 25 percent = 19035.73*1.25 = 23794.67 Discounting rate is 10 percent, therefore value of the shares will be 23794.67/0.10 = 237946.7 Note : All the above figures that have been calculated as per the models are in thousand euro multiples. The value of the shares at the time of SEO was 1.62 billion euros, which is less then the value that is calculated as per the above valuation models. Thus the stock is undervalued. References Alexander, F. (2016). The Changing Face of Accountability. The Journal of Higher Education, 71(4), 411-431. Bromwich, M., Scapens, R. (2016). Management Accounting Research: 25 years on. Management Accounting Research, 31, 1-9. Drew, J. (2017). IASB proposes changes around accounting policies and estimates. Journal Of Accountancy. Elimam, H. (2017). The Role of Small Businesses (Small Scale Economic Projects) in Alleviating the Acuity of Unemployment. International Business Research, 10(3). Laursen, G., Thorlund, J. (2016). Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Second ed.). CANADA: Wiley Publisher. Mayntz, R. (2017). Networked Governance. Springer. Visinescu, L., Jones, M., Sidorova, A. (2017). Improving Decision Quality: The Role of Business Intelligence. Journal of Computer Information Systems, 57(1), 58-66.

Bob Marley Essays (1626 words) - Roots Reggae Library,

Bob Marley Bob Marley (Robert Nesta Marley) was born on 6 February 1945 in Nine Miles in the parish of St. Ann, Jamaica. His father (Norval Sinclair Marley) was a English marine-officer and his mother (Cedella 'Ciddy' Malcom)was a native Jamaican who lived in Rhoden Hall. After Bob was born, his father left his mother. When Bob was five, his father took him to Kingston. Oneyear later Bob saw his mother again. A couple of years later Bob and his mother moved to Trench Town (West-Kingston) because his mother was looking for a job. Bob Marley loved the fast life in the big city, as well as the music of Fats Domino, Ray Charles he heard. Not much later Bob got his nickname Tuff Gong. Meanwhile Jamaican musicians were working on their own style of music. They invented ska and this music became very popular in Jamaica. At age 16 Bob wanted to record an album. Like other Jamaican kids he saw the music as an escape of the though reality. Jimmy Cliff, a local musician (only 14 years old), had already made a few (hit) singles and introduced Bob to producer Leslie Kong. Bob made his first single Judge Not in 1961, but this record and the next one One More Cup Of Coffee (1962) didn't do well. Bob left Kong after he didn't received a paycheck of Lesly Kong. In 1964 Peter (McIn)Tosh, Bunny Livingstone (alias Bunny Wailer), Junior Braithwaite, Beverley Kelso, Cherry, Constantine 'Dream Vision' Walker and Bob Marley formed the band The Wailers. Cherry and Junior left the band after a few recording sessions. By the recording of their songs they used ska musicians of Coxsone Dodd's Studio One. Bob Marley acted as the leader of the band and he wrote most of the material. The Wailers became very popular in 1965: they played full houses. On the Coxsone-label they recorded several hits: Simmer Down, It Hurts To Be Alone, Rule Them Rudie. It was 10 February 1966 when Bob Marley married Rita Anderson. The day after, Bob went to the United States to visit his mother and her new husband. During Bob's stay in the States, Beverly Kelso left The Wailers and Rita and her cousin Dream joined the band. The Wailers changed their music from ska to rocksteady. The next year (the same year Bob's first child, Cedella, was born) the band left Coxsone and set up their own record label Wail 'N Soul 'M Record, also known as Wailing Souls, Wail 'M Soul 'M. Their first single from this label was Bend Down Low/Mellow Mood. At the end of that year, that same label was put an end to. In 1968 Bob's first son, David (better known as Ziggy) was born. That same year Bob met Jonny Nash. The Wailers recorded songs for the record company JAD Records. In 1970 The Upsetters joined The Wailers: Aston 'Family Man' Barret played bass and his brother Carlton played the drums. The band set up a new label Tuff Gong and the first single on that label was Run For Cover. It went uphill with the band and their own label. They made hit after hit. In December 1971 Bob went to Chris Blackwell of Island Records and he asked Chris if the band could get a record deal. Chris gave them 8,000 pounds (in advance) to make an album. It was a revolutionary move: for the first time a reggae band had access to the best recording facilities and they were treated in much the same way as, say, a rock group. Before The Wailers signed to Island it was considered that reggae sold only singles and cheap compilation albums. This way The Wailers made the first reggae-album Catch A Fire. The band makes successful tours through the U.K. and the States. The follow-up album at Island was Burnin' and it included some of the band's older songs together with tracks like Get Up Stand Up and I Shot The Sheriff. The Wailers and Bob Marley became more popular after Eric Clapton recorded I Shot The Sheriff. His version hit number one in the U.S. Singles Chart. With the release of Natty Dread the band lined up as Bob Marley & The Wailers. In the summer of 1975 the band were touring through Europe. Among the concerts were two shows at the Lyceum Ballroom in London. These two concerts are remembered as highlights of the decade. The shows were recorded on Live and it made the charts. The, on this

Free Essays on Rembrandt Vs. Velazquez

Rembrandt and Velazquez Rembrandt and Velazquez were two influential artists in the 1600’s. They both had unique styles of artwork. They equally expressed their love for artwork over the years. Rembrandt was well known for his self-portraits, which he produced and his love for religious works. Velazquez also had a love for religious works and was well known for his portraits of royalty. The similarities and differences of the two famous artists are extraordinary. Rembrandt and Velazquez both painted distinctively. Their styles were exact, precise and unmistakable. Rembrandt was known for sketching his drawings with all his impressions. He predominately used red he also used brush and washes. His etchings were made to be extremely realistic for romantic pictures he used primarily oils. Red and yellow colors were used in military scenes. The landscapes were real and romantic. He used almost always etchings and drawings for landscapes. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied with a palette knife. Rembrandt combined pen strokes with brushwork. The early portraits showed impression of activity rather than thought. But as Rembrandt matured he realized that it was more important to focus on the inner state of his subjects rather the external details. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied wi th a palette knife. He also began to scumble areas of his works with his fingers to give them a softer more flowing look. Rembrandt used vivid colors in the beginning of his career, but in the late 1620’s he began using more delicate colors. He used cool colors such as lights blues, yellows, light greens, and olive. He generally used gray backgrounds to accent the colors he was using. The colors he picked to use were utilized to show light and shado... Free Essays on Rembrandt Vs. Velazquez Free Essays on Rembrandt Vs. Velazquez Rembrandt and Velazquez Rembrandt and Velazquez were two influential artists in the 1600’s. They both had unique styles of artwork. They equally expressed their love for artwork over the years. Rembrandt was well known for his self-portraits, which he produced and his love for religious works. Velazquez also had a love for religious works and was well known for his portraits of royalty. The similarities and differences of the two famous artists are extraordinary. Rembrandt and Velazquez both painted distinctively. Their styles were exact, precise and unmistakable. Rembrandt was known for sketching his drawings with all his impressions. He predominately used red he also used brush and washes. His etchings were made to be extremely realistic for romantic pictures he used primarily oils. Red and yellow colors were used in military scenes. The landscapes were real and romantic. He used almost always etchings and drawings for landscapes. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied with a palette knife. Rembrandt combined pen strokes with brushwork. The early portraits showed impression of activity rather than thought. But as Rembrandt matured he realized that it was more important to focus on the inner state of his subjects rather the external details. As he matured his techniques were modified using bold strokes, passages of broken color, and heavy impasto applied wi th a palette knife. He also began to scumble areas of his works with his fingers to give them a softer more flowing look. Rembrandt used vivid colors in the beginning of his career, but in the late 1620’s he began using more delicate colors. He used cool colors such as lights blues, yellows, light greens, and olive. He generally used gray backgrounds to accent the colors he was using. The colors he picked to use were utilized to show light and shado...

Summary Essay Example | Topics and Well Written Essays - 250 words - 156

Summary - Essay Example These promotional activities range from the use of fliers, direct mail, newspapers and magazines, billboards, TV, social media, strategic advertisement and the use of a website among others. The business plan has emphasized the importance of creating awareness about the existence of the restaurant if customers are expected to come to the restaurant. For this reason, strategic advertising has to be done so that the most number of potential customers can be reached at one go. This business plan has also highlighted the objectives of the new business, as well as outlined the strategy and plan of action meant to achieve each objective. The costs, measures, and ranges have also been outlined in the business plan. Finally, the timings of each marketing activity have been clearly outlined. All promotional activities from January to December, together with the specific dates that these activities will be carried out have also been given in this business plan. The commuters represent a significant portion of expected consumers as well as customers from nearby businesses. There are at present approximately 15 other businesses in this shopping area including 2 banks, NSLC, Sobeys, a pharmacy and fitness center. Statistics Canada shows that the average Canadian spends about 17% of their yearly earnings eating outside the house. Each of these local businesses represents a consistent number of employees working each day with only a few options for restaurants. There are more restaurants that require a short drive but that may be less convenient for an employee who only has an hour for lunch or wants enjoy a nice meal after work with coworkers. Convenience will play a large role in attracting customers. We will send a mail and gift card which worthies $5 plus our food menu with price for each item and telephone number to every people who lives within 2 kilometers to let them know we are in your neighborhood. Since we are close to highway, we are going to build

Macroeconomics Essay Example | Topics and Well Written Essays - 500 words - 1

Macroeconomics - Essay Example nd to alarmingly rise if the inflation rate hits 5 or 6 percent; consequently, when levels climb to double digit levels {as it did in the mid/late 1970s}, there was little surprise that Americans named inflation as the ‘public enemy number one’(Hellerstein). Recently, the U.S. has experienced low and stable rates of inflation {3.4% in 2005 and 3.2% in 2006} (Jensen); this has given rise to speculation among policy makers about achieving zero percent inflation. Yes, I recommend the central bank to aim for zero inflation. The main reason is that zero inflation is best suited to achieve what every international monetary policy strives for – maximum sustainable growth via the price stability conduit. This advice was put forward by Alan Greenspan, who had a distinguished career as Chairman of the Federal Reserve from 1987 to 2006 {he was succeeded in August 2006 by present Chairman Ben Bernanke}. Greenspan repeated this advice many times during his 18 year career under 4 U.S. Presidents, namely, â€Å"the fundamental aim of the Fed is maximum sustainable growth over time; the primary role of monetary policy in the pursuit of this goal is to foster price stability.† Economists deduced that Greenspan meant price stability will be achieved when economic growth is increased to the maximum ‘with a stable price level’ {meaning zero inflation}. Greenspan confirmed their deduction during the July 1996 FOMC meeting when he sa id a zero inflation level would no longer alter decision – making. The famous Greenspan principle â€Å"maximum sustainable economic growth is accomplished at zero inflation† was born (Rasche et al.). Price stability should always remain as the explicit key objective for Federal Reserve Monetary Policy. There are several reasons for this. Price stability encourages economic growth; it reduces interest rates, stabilizes financial markets and those economic sectors affected by interest rates; it creates an environment that permits money and the

Investigate one local firm that employs electrical or computer Essay

Investigate one local firm that employs electrical or computer engineers - Essay Example Organization structure or the functional areas determines how the various departments and the employees interact in order to achieve organization goals (Feigenbaum, E. 2012).At Super micro Computer, Inc, the structure is mainly focused on achieving leadership in its products as clearly defined by its First-to-market, quality and customer satisfaction principles. The organization ensures that it achieves leadership and excellent customer tailored solutions through cross functional groups, supplier partnerships, and continuous improvement programs such as internationally recognized standards (ISO9001 & ISO14001). Under engineering department, Computer Systems Engineers are involved in among other things: Monitoring and running tests on the products, develop software and hardware solutions to meet customer needs, trouble shoot and solve computer systems related problems, create, record and review design processes, test processes and quality benchmarks. Engineers are also involved in: Inspecting, rating, upgrading and adjusting systems. They also perform tests on systems for use in new areas and maintenance of all necessary information records on activities. In the Server Production/Test Engineers sections some of their duties include: Run testing and repair specification needs of servers in the production design, ensure quality maintenance on all application frameworks (ECO) and that any repeat work is done to meet market benchmarks. In addition, Engineers follow laid down procedures in testing and overseeing work, maintain and facilitate secure and conducive work arrangements, meet all daily and monthly set orders and assemble all accessory parts such as sockets, DVD drives and wire/cable. Beside these duties, an engineer could be called to perform system maintenance and may act as a technical resource person for infrastructure form time to time. Super micro Computer, Inc has been in operation for about eighteen

Historic State In Malaysia History Essay

Historic State In Malaysia History Essay The history of Malacca begins with the legendary tale of a Hindu prince Parameswara. He was the 14th Century Palembang prince who fled from a Javanese enemy and escaped to the island of Temasik, where he then established himself as a king. However he was than drive out of Temasik by the Siamese. With his band of followers he then continued his journey along the west coast of Malay Peninsula in search for a new refuge. He finally reached near a river called Bertam, where he witness hunting dogs being kicked by a pelanduk. Fascinated by the bravery of the pelanduk he then decided that he wants to build a city on the spot. While resting under a tree he asked his servant what was the name of the tree, after being informed that the tree was called Melaka, he finally gave that name to the city he is going to establish. All this happened in the year of 1400. Malacca is located at a very strategic point as it is located midway along the straits of Malacca that linked China to India and Near East. It was positioned as a center for maritime trade and with that the city grew rapidly. During this period Islam was introduced by the Gujarati traders from western India. Malacca was a center trade of silk and porcelain from China; textiles from Gujarat and Coromandel in India; camphor from Borneo; sandalwood from Timor; nutmeg, mace, and cloves from Moluccas; gold and pepper from Sumatra; and tin from western Malaya With the success and fame of Malacca it attracted a lot of covetous eyes. The first were Afonso de Albuquerque who was a Portuguese in 1511. Sultan Mahmud tried to counterattack the Portuguese repeatedly but failed without any success. Not until 1641 where Dutch took over Malacca after a fiery battle. The Dutch then used the city as a military base and to control the Straits of Malacca. However in 1795, when Netherlands was captures by French Revolutionary armies, Malacca was handed over to the British to avoid capture by French. In 1826, the English East India Company in Calcutta ruled the city. From 1942 to 1945 the city was under Japanese Occupation. However in 1957 Tunku Abdul Rahman restored Malacca from British when he announces the news of impeding independence. At the foot of St Pauls hill, there is a replica of the Melaka sultans palace during period of the Melaka sultanate ruling. Though it is only replica, some may believe it reassembles the real sultanate palace. The information that gathers and obtained from the Malay Annals is used for building such these historical structures. In addition, these historical structures had references to the construction and the architure of palaces of Melaka ruler, Sultan Mansur Syah, who ruled from 1456 to 1477. The palace is used for various palaces ceremonies and private chambers of sultan itself. For example are Balairong Seri, the main hall or throne room, and the Royale Bedchamber. Customs and traditions of various royal households that ruled Melaka has been demonstrate through the palace. The replica of the palace was constructed in 1984 and was officially opened for public by the Prime Minister of Malaysia on 17th July 1986 and then it became cultural museum. A unique feature about this building is wooden pegs is used in the construction of the building, so there is no nails. It also made of hardwood while the roof is made of Belian wood. At the south-western foot of Bukit China there is located a well that is believed to be the oldest existing well in Malacca. Under the orders of sultan Mansur Syah, the well was dug for his consort, the princess Hang Li Poh. However there is no single evidence about the existence of princess Hang Li Poh in Chinese imperial records. This well carries few interesting stories others than for Hang Li poh itself, the well has severally poisoned. In 1551, after Malacca was defeated by the Portuguese, the sultan of Malacca who reluctant fled to Johore, launched a counterattack by poisoning the well. Through this action, 200 Portuguese soldiers were killed. And then in 1606 once more the well was poisoned by the Dutch and lastly on 1628-1629 the Acheenese repeated it by poisoned again. The well then is protected by wall with cannons and guard post by the Dutch, after recognizing the importance of the well and avoid from sabotage again. In the heart of Malacca town there is a historical structure known as The Stadhuys, the red square. It was built by the Dutch who ruling Malacca in 1650. This big red hall was once used as an English institutional education, when Malacca was handed over to the British in the 19th century, by missionaries residing in Malacca. This is to response to a letter signed by a J.Humprey, J.W.Overee and A.W.Baumgarten. Where were once used by the British to provide free education, now the Stadhuys is now the home of a museum of history and ethnography. Traditional costumes and artefacts through the whole era or history of Malacca are been exhibits in the museum and one of Malaccas foremost museum. Jonker Street is the central boulevard of Chinatown. It is once renowned for its antique shops. However over the years it has turned to clothing and crafts outlets as well as restaurants. On Friday and Saturday nights, the street is transformed into the Jonker Walk Night Market a lively bazaar with hawker food stalls and tourist-friendly stands. Alternatively, traditional trishaws (becas) can be hired to take you on a nostalgic journey through this historical site. Jonker Street  has always held a special charm in terms of the diverse European-Asian culture and heritage at this city once known to the world as Malacca. The renowned street houses some of the countrys oldest heritage buildings dating back to the 17th century. Architecturally influenced by the Portuguese and Dutch, you will see an beautiful eclectic mix of cultures through this entire area. While Jonker Street is famous for its architecture and heritage, food is also one of the popular choices here. A good variety of l ocal food can be found along Jonker Street while most tend to source for the famous Peranakan or Nyonya food here. The  Baba Nyonya Heritage Museum  is a living museum located in Jalan Tun Tan Cheng Lock, a street adjacent to the Jonker Walk. Jalan Tun Tan Cheng Lock also known as the Millionaires Row in Melaka. Established in 1896, the  Baba Nyonya Heritage Museum  was once the family home of the Baba Chan family  known as Rumah Abu. Having been around for more than 100 years, this heritage building was built during the Dutch occupancy and later bought over by the Baba Chan family. The  Baba Nyonya Heritage Museum  illustrates the way of living of the Peranakans at the end of the 19th century, a unique blend of the east and the west. It also exhibits  an archive of beautiful traditional Baba and Nyonya costumes and a unique bridal chamber. St. Pauls Church is probably the oldest church in Malacca. It is located at the St. Pauls Hill .This church was originally a small chapel built by a Portuguese Captain called Duarto Coelho in 1521 and called Nosa Senhora Our Lady of the Hill. When the Dutch took over Malacca from the Portuguese, they changed its name to St. Pauls Church and used it for 112 years until they own church, the Christ Church was completed in 1753. Old tombstones found inside the ruins bear silent testimony to the final resting place of several Dutch and Portuguese nationals. In conclusion, Malacca is truly one of the Malaysians pride and honor for its history as well as unique lifestyles. The rich histories have embraced the culture and the people that stay in it. Although there are still a lot more of well known places such as Kota A Famosa, Francis Xavier Church and Kampung Kling Mosque in Malacca that we did not mention above, no doubt this place deserves to be listed as a UNESCO World Heritage Site. Through Malaysians heart, Malacca is always the best place to learn the history while to enjoy variety of special local foods that are only manufactured there. All in all, we must preserve and maintain the beauty of Malacca so that the generations of Malaysia can get a glimpse of what left behind by the pasts.

On The Beach At Night Alone By Walt Whitman :: essays research papers

In â€Å"On the Beach at Night Alone,† Walt Whitman develops the idea that everyone has a connection with everything else, including nature. Whitman uses a variety of writing techniques to get his point across. First, the repetition and parallel structure that his poems contain reinforce the connection between everything in nature. The usage of â€Å"All† 11 times emphasizes the inclusion of everything in the universe. The sentence structure remains the same throughout the poem, without any drastic change; however, the length of the lines in the poem vary. In addition, Whitman’s’ extravagance with his words further illustrates his idea of the Over-Soul. For example, â€Å"A vast similitude interlocks all† (4) shows his verbose nature. Whitman does not do directly to the point, but gives every little detail. Most importantly, Whitman’s’ use of catalogues stands as the most recognizable Whitman characteristic that illustrates his beliefs . These long lists that he uses set the mood of the poem. â€Å"All spheres, grown, ungrown, small, large, suns, moons, planets,† (5) shows the idea that everything is connected in nature. Similarly, â€Å"All nations, colors, barbarisms, civilizations languages.† (10) furthermore emphasize Whitman’s belief in the Over-Soul. Although Whitman uses a great deal of structural ways to stress his ideas, he also uses many other ways of delivering his ideas. First of all, Whitman portrays himself as a public spokesman of the masses. The tone of the poem is a very loud, informative tone that grabs ones attention. The emphasis placed on the word â€Å"all† adds to the characterization of Whitman as a powerful speaker. Furthermore, Whitman takes part in his own poem. Participating in his own poem, Whitman moreover illustrates the connection between everything in life. Lastly, Whitman, most of all, celebrates universal brotherhood and democracy.

7 Eleven or also known as 7-1 Essay

1.0 Introduction 7 Eleven or also known as 7-11, is part of an international chain of convenience stores. 7 Eleven is the world’s largest operator, franchisor, and licensor of convenience stores with more than 50,000 outlets. 1.1 Objective and Scope The purpose of this report is to analyze and evaluate 7 Eleven’s marketing strategies and practices to demonstrate that 7 Eleven is â€Å"marketing-oriented†. The scope of the report includes PESTEL analysis and Porter’s 5 Forces analysis to confirm its threats and chances to improve it. This report also include SWOT analysis and the 7 P’s and marketing strategies that are applied for 7 Eleven. 1.2 Background of 7 Eleven The 7-Eleven stores in Malaysia first opened in 9 October 1984 and achieved a milestone with its 1000th store opening in 2008. The store originally opens from 7 am to 11 pm and operates 7 days a weeks. The stores hold around 1,800 of products, including its own propriety brands such as Big Gulp and Slurpee. 7 Eleven introduced new complimentary products and services, differentiating the brand by allowing bill payment service, selling frozen food, ready-to-eat food and fresh food. Other services that are available in 7-Eleven include Touch N Go reload, soft pins, ink cartridge, refill and photocopying, fax, ATM and internet games’ starter packs. 2.0 Environmental Analysis Environmental analysis is a basic marketing function used to help marketers identify trends or outside forces that may impact upon the success or failure of a particular product. 7 Eleven has analyzed the environment which is its macro environment before starting out the launching of the products by making sure that the products have meets all of its expectations and respects the specifications that are needed to abide by the law. 7 Eleven does its research by observing and getting feedback forms their customers. The marketing intelligence that 7 Eleven applied are internal database by getting information of their customer’s average age, income, education and what they typically spend per visit. This allows 7 Eleven to create profiles of typical customers, characteristics they use to target other noncustomer  consumers. 2.1 Macro Environment PESTEL are used on human resource and introductory marketing courses in most studies. PESTEL are also known as Politic, Economy, Social, Technology, Environment and Legal. It has been used for quite a long time and the history is so far still unknown. PESTEL analysis is applied because it helps a company to make decisions for future which enables them to understand wider about the environment in which they operate. PESTEL analysis is also applied to take advantages to maximize the opportunities and minimize the threats to an organization by conducting strategic analysis. As can be seen on table 2.1-2, 7 Eleven have a huge amount of threats and this are and will be affecting 7 Eleven’s sales. Firstly, 7 Eleven have a large number of threats in the current situation unlike last time. The threats are high not only in new entrants but also on the substitutes that are currently existed around the world. 7 Eleven may be a booming store last time but not anymore due to a massive amount of new entrà ©e that are almost similar to 7 Eleven from products to services. In order to compete with these competitors, 7 Eleven have formulate effective strategies and marketing mix strategies. 2.3 SWOT Analysis SWOT analysis is used for identifying and determining the internal and external factors that can have an impact on the capability of a project. SWOT analysis are applied in this project is to make sure that the project or goal is worth conducting and what is the requirement to make it profitable. SWOT stands for Strength, Weakness, Opportunity and Threats. As can be seen in Table 2.3-1, 7 Eleven has been using its strength by offering a variety of goods in a low price and operates 24 hours in 7 days. So far, 7 Eleven is the only store that supply a cold drink known as Slurpee which makes a number of difference than other stores. 7 Eleven’s weakness is that not every store can provide what other stores can because some stores are smaller which makes it hard to supply. 7 Eleven are well known because of their strategic locations and these attract customers, this makes the store a higher chance of being franchise due to its popularity. However, there are a large number of competitors that provide almost the same stuff that 7 Eleven provide. This makes the products and services sold to have a wide variety of substitutes. 3.0 Marketing Strategies Marketing strategy is the base of marketing layout like market segmentation, market positioning and market targeting. Marketing segmentation is used to categorize the marketplace into divisions on which are accessible and have marketing potential, while market positioning is used to change the consumer’s perception of a brand or product connected to the idea of other competing products. Last but not least, market targeting is function to sell its products and services to, and to whom it directs its marketing efforts. 3.1 Market Segmentation 7-Eleven applied an effective market segmentation strategy by dividing its segments into four categories for example geographic and demographic strategy. These two strategies can be seen in the diagram below. 3.2 Market Targeting Market targeting strategy are applied by 7 Eleven after performing a market research like collecting information on the frequency of target customers that may come to purchase the products. In this scenario, 7-Eleven is mostly likely to target the customers from age of 30 and above as working adults and certain adults that have families will most probably come to buy convenient products for the needs of their families. In addition, women and men’s needs are fulfilled as items for both genders are available at 7-Eleven stores. Besides, 7-Eleven stores are located near residential and commercial areas, thus attracting the selected target customers to come and buy products in a quick manner. 3.3 Market Positioning 7 Eleven applies demographic- related positioning to position their products by using various demographics such as age and gender. Brands of products available 10 7-Eleven 1Product wide range 0 10 -10 Based on the diagram above, the brands and wide range of products available are at a high level indicating that ages and genders differences of customers are being covered as in their needs and wants. Product positioning objectives must be supported by the overall marketing mix. Although positioning shows the target market perception of the product, it cannot be completed with the promotional mix only. All marketing mix particles, especially the product mix, required to be continually stressed at the final positioning mission. 4.0 Marketing Mix Strategies Marketing mix strategies is a framework applied in marketing by marketers. It is an important during releasing a product or brand’s offer, and is often related with the four P’s which are price, place, promotion, and product. While in service marketing, the four Ps are further added into seven P’s which are process, physical evidence people and are used to describe the characteristics of services. 4.1 Product 7 Eleven’s product includes fresh food with hot drinks, treats, refreshments, convenient items and personal care products.7 Eleven are a recognized brand due to its ability of creating effective changes that determines the local market needs which makes it famous. 7 Eleven is able to meet a high demand in convenience retail through its facilities, everyday fresh products and good quality customer service. 7 Eleven guarantees that the products and services are in good quality. As an example, 7 Eleven provides recharge cards, chargers, batteries and handsets to help their customers to stay connected. 4.2 Price Pricing strategy is used in business to sell a certain product or services. It can be used to protect an existing market from new competitors, expand market share in a market or to penetrate to bigger market. The type of pricing strategy used by 7 Eleven is the competition pricing which defines setting a price in comparison with competitors. 7 Eleven has three main options which are to lower the price, exact price or price higher than the competitor’s products. The benefit of applying this strategy is that it will offer a price matching service which set a price limit for items available at 7 Eleven stores to maintain the price like other stores, which prevents regular customers of 7 Eleven to purchase at other stores. 4.3 Place Distribution strategy is a way to grab the product or service in any distribution mediums to the end-user in other words, how and where the consumer purchases the product or service. Strategy applied by 7 Eleven is its multi-channel distribution strategy where it covers purchases from a  store, website, telephone ordering, catalog ordering and comparison shopping sites. For example, 7 Eleven does not only provides purchasing of items in their stores but also deliver the products to homes such as confectionary items, snacks, beverages, perishable items, tobacco and mobile phone top-up . The location of 7 Eleven is commonly situated at high-traffic and easily accessible areas such as along peak roads, highway rest stops, petrol stations that are operates 24-7. This makes it simple and convenient for customers to shop. 4.4 Promotion Promotional tools are applied to differentiate the delivery of both paid and unpaid promotional methods. Each tool contributes in a unique way to connect customers and achieve communication goals. Example of tools is sales promotion, advertisement, personal selling and public relation. Promotional tools are used effectively by 7 Eleven stores as it provides good coverage of advertisement and sales promotion on their products. Under advertisement section, 7 Eleven gives clear advertisement message about their products by stating out their selected products to offer, discounted price of the item, ways to reach them and dates before the promotion ends. Message is advertised through short video playbacks on internet and online advertisement on social network as these channels and medium are the latest and effective method for advertising media today. Besides that, 7 Eleven also uses sales promotion method as their strongest platform to find customers as it can gradually increase sales. Examples of sales promotion used are promoting their products through online websites, lucky draw competitions, contests and gift cards. 4.5 People Employees in 7 Eleven stores are efficient and effective as it recruits creative and qualified salespersons that are capable in overseeing day to day operations and are willing to work diligently while fostering a good shopping environment for their customers. The employees are trained by attending four to eight weeks of training before begin to work. Interactive classroom tuition is provided to train employees and computer-based training modules to teach staffs about customer service standards. In addition, employees at 7 Eleven are taught and trained to have good communication  skills with customers to keep their good impression on 7 Eleven reputation. Apart from that, they monitor their customer’s satisfaction by requesting feedbacks and comments from their customers through social network or questionnaires given to them. 4.6 Process Process is effective as customers are retained as other services and products are expanded and indicated to them. It is used to meet the needs of different individuals by experiencing a similar service at the same time as well as balancing the demands of customers with the supply provided. The balance of demand and supply can be explained using two situations. Firstly, if the demand is high, 7 Eleven will hires more staffs and part time employees to serve the customers and to monitor the stores. Secondly, if the demand is low, the price of the products is lower than normal to keep their customers from buying from other retailers. 4.7 Physical evidence 7 Eleven is excellent as the signage around the building is strategic and is clear to grab the attention of customers. The logo design of the building is attractive and catchy enough for customers to come and shop at the stores. 7 Eleven’s website is well maintained and is updated regularly to inform their customers about 7 Eleven’s latest offers of the products. Uniforms of the employees are neatly worn to show good image of their brand, 7 Eleven. The interior designs of the stores are in good condition and the air-conditioning is working perfectly at all time. The facilities provided such as vending machines are in good state. 5.0 Conclusion 7 Eleven has applied appropriate marketing strategies and marketing mix strategies by utilizing its opportunities and strengths such as operating 24 hours a day, 7 times a week to serve their customers and promote products and services through various social media. In addition, multi-channel distribution strategy is strongly applied to support their product sales in various kinds of mediums. Threat and weaknesses are reduced as suitable marketing strategies and mix strategies are used to counter it. Besides that, online ordering is available in 7-Eleven stores to help customers to purchase products in an easier manner. 5.1 Recommendations for improvement  of marketing strategies and marketing mix strategies 7 Eleven can be improved by upgrading their stores as 7 Eleven in Malaysia are usually small and doesn’t have most of products and services that are available in other country like Japan and Singapore. They should also advertise their Slurpee more often as most kids nowadays do not realize that such product existed, this means that by increasing their advertising method, they are able to attract more customers.

Discussing Friendship Lesson for English Learners

Discussing Friendship Lesson for English Learners Friendship is central to everyones life. Ive found over the years that students are always happy to speak about their friends. An added bonus is that speaking about friends requires students to speak in the third person - always useful practice for the dreaded s in the present simple. Discussing work or conversations about love can be fruitful, but if there are problems at work or at home, students might not want to discuss these popular topics. Friendship, on the other hand, always provides good stories. Use these quotes about friendship to help students explore their notions, preconceived ideas, expectations, etc. about their own friendships, as well as discuss what true friendship really means. As quotations generally provide insight into the topic, ask students to use the questions to help guide them through a discussion of each quotation. Aim: Improving conversational skills related to friendshipActivity: Exploration of the meaning of quotes related to friendshipLevel: Intermediate to advanced Outline Take a quick classroom survey rating their workplace asking students for a definition of friendship.Compare and contrast traditional views of friendship with the current trend of liking and friending on social networks.Read one of the quotes on work. Discuss as a class using the questions provided in the handout.Have students get into small groups of three to four students.Ask students to use the questions to discuss the quotes and how they relate to their own friendships.As a class, ask students if there were any comments/views that surprised them and why.As a class, clarify the characteristics of a good friend. Write a list on the board separating acquaintance and friend. What are the differences between the two?As a follow-up exercise, ask each student to write a short cause and effect essay based on their favorite quote about friendship. Students should include the reasons why they believe the quote is true and what effects following the advice should have. Questions Evaluate each quote below using these questions. Does the quote define friendship? How?Does the quote seem to suggest the differences between a true friend and someone who is not?Does the quote provide a key to success in friendships? If yes, what seems to be the key?Does the quote caution you about something concerning friendship?Is the quote humorous? If yes, whats the point of the joke?Which quote seems the closest to your own definition of friendship?Which quote do you disagree with? Why? Quotes â€Å"Dont walk behind me; I may not lead. Dont walk in front of me; I may not follow. Just walk beside me and be my friend.† ― Albert Camusâ€Å"Its the friends you can call up at 4 a.m. that matter.†Ã‚  Ã¢â‚¬â€¢ Marlene Dietrichâ€Å"The capacity for friendship is Gods way of apologizing for our families.†Ã‚  Ã¢â‚¬â€¢ Jay McInerney, The Last of the Savagesâ€Å"The worst part of success is trying to find someone who is happy for you.†Ã‚  Ã¢â‚¬â€¢ Bette Midlerâ€Å"Anybody can sympathize with the sufferings of a friend, but it requires a very fine nature to sympathize with a friends success.†Ã‚  Ã¢â‚¬â€¢ Oscar Wildeâ€Å"Wishing to be friends is quick work, but friendship is a slow ripening fruit.†Ã‚  Ã¢â‚¬â€¢ Aristotleâ€Å"A friend may be waiting behind a strangers face.†Ã‚  Ã¢â‚¬â€¢ Maya Angelou, Letter to My Daughterâ€Å"Friendship is delicate as a glass, once broken it can be fixed but there will always be cracks†Ã ‚  Ã¢â‚¬â€¢ Waqar Ahmedâ€Å"Friendship is always a sweet responsibility, never an opportunity.†Ã‚  Ã¢â‚¬â€¢ Kahlil Gibran, The Collected Worksâ€Å"The antidote for fifty enemies is one friend.†Ã‚  Ã¢â‚¬â€¢ Aristotle

Aquarius Advertising Agency Essay Example

Aquarius Advertising Agency Essay Example Aquarius Advertising Agency Essay Aquarius Advertising Agency Essay Structural Design for Organizations The consultants also believed that the proposed structure could be expanded to accommodate non-grocery lines and gourmet units if these were included in Cos future plans. Within each store, a new department manager could be added for pharmacy;, gourmet/specialty items, or other major departments. The district team could be expanded to include specialists in these lines, as well as an information technology coordinator to act as liaison for stores in the district. EXHIBIT 2. 23 Aquarius Advertising Agency Organization Chart Board of Directors President Aquarius Advertising Agency The Aquarius Advertising Agency is a medium-sized firm that offered two basic services or IRS clients: customized plans for the content of an advertising campaign (for example, slogans and layouts) and complete plans for media (such as radio, TV, newspapers, billboards, and Internet). Additional services included a id in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organ sized in a traditional manner. The organization chart is shown in Exhibit 2. . Each department included similar functions. Each client account was coordinated by an account executive who acted as a liaison between the client and the various specialists on the professional staff of the operations and marketing divisions. The number of direct communications and contacts between clients and Aquarius specialists, clients and account executives, and Aquarius special lists and account executives is indicated in Exhibit 2. 24. These econometric data were gathered by a consultant who conducted a study of the patterns of formal and informal communication. Each intersecting cell of Aquarius personnel and the clients contains an index of the direct contacts between them. Although an account executive was designated to be the liaison between the client and specialists with in the agency, communications free nearly occurred directly between clients and specialists and bypassed the account executive. These direct contacts involved a wide range of interactions, such as meetings, telephone calls, e-mail messages, and so on. A large number of direct communications occurred between agency specialists and their counterparts n the client organization. For example, an art specialist working as one member of a team on a particular client account would often be contacted directly by the clients in-house art specialist, and agency research personnel had direct communication with research personnel of the client firm. Also, some of the unstructured contacts often led to more formal meetings with clients in which agency personnel made presentations, interpreted and defended agency policy, and committed the agency to certain courses of action. Both hierarchical and professional systems operated thin the departments of the operations and marketing divisions.

Case Study Assignment.....Metals in the Environment, my topic is lead

Assignment.....Metals in the Environment, my topic is lead - Case Study Example d in the 1960’s concluded that the amount of lead introduced into the environment via human means was 100 times more than that the amount added naturally (Wright A. & Welbourn, 2002). This research proved that lead contamination was one of the hazards brought by industrialization. The form of lead that is most responsible for lead transmission is tetraethyl lead. Tetraethyl lead is a lead derivative that is used as an additive in gasoline. Other sources of inorganic lead are lead containing sweeteners, lead salts in paints and anticorrosion coats, in batteries, in protective glass that are used against radioactive substances and in insecticide. Lead is also used in water distribution networks and is also used in containers that hold food and drinks. The usage of lead in these sensitive areas can cause mobilization of lead if the liquid medium is soft, acidic or poorly buffered. This translates into lead contamination in drinking water and food and drink vessels. As mentioned afore, paints and anticorrosive agents contain high concentrations of lead. As anticorrosive coats or paints wear off they mobilize particles of lead dust into the air. Lead dust is a direct means of contact with lead particles, and it can also settle in soils or aquatic mediums. Most for ms of lead are insoluble. This means that even though practice of using lead derivative compounds in products has ceased, lead and its derivatives are still in the environment. The dispersal of lead is through three major mediums; the atmosphere, the water and the soil. The dispersal of inorganic lead through the atmosphere is dependent on the particle size of lead. Lead particles having larger size, greater than 2Â µm in diameter; tend to fall close to their source of origin. They continue to contaminate and pollute the water and soil around the source. Particles which are smaller in size, less than 2Â µm in diameter; are capable of travelling larger distances. Transference through atmosphere not only

European and Native American Culture Essay Example | Topics and Well Written Essays - 500 words

European and Native American Culture - Essay Example However, but all this kindness from the settlers also came with negativity to the locals natives as the trade of blankets was not that welcoming as it was a means for the early settlers to spread smallpox to the natives. The natives’ immune systems were poor as compared to the settles this made them weak and easy to conquer after being poisoned. Also, lead to war, slavery, and territorial dispute. The relationship was uneasy the two cultures differed in language, customs, lifestyles; the Europeans viewed the Natives Americans as uncivilized, ignorant heathens, uncouth, unsophisticated, dirty, and unethical. Concerns came from missionaries with the introduction or religion in America; this not only affected their social status but also their culture and values2. The hardship encountered by early settlers started in their voyage, they had less food, diseases were uncontrollable few children survived the trip. Scurvy seasickness, dysentery, fever, and other diseases killed them before they arrived. Winter in north America was much more colder as compared to Europe winter this was a challenge to the early settlers a good example is ,â€Å"The first English Colony on Roanoke Island what is now North Carolina, "the Lost Colony." The entire original colony disappeared.† Due to weather hardship diseases such as Malaria, dysentery, yellow fever, small pox was a common feature. Colonies experienced sickness, starvation, and conflicts with the Native American cultures, such colony was Jamestown which undergone a major blow of hunger and diseases stricken early settlers3. Religion has contributed a lot to the history of America. At Cape Henry, in Virginia the first Episcopal Church was established in April 1607. Then followed by a parish in Jamestown, Virginia, in July 1620 a separate group from English emigrants docked in North